In particular I think that things have changed, what used to be a handshake to make a business deal and at the same time left a good impression, now businesses are online so a good impression will probably be the design of the website, marketing and how interesting the website looks where customers will buy, that is now the way to get a good impression.
Greetings friend very interesting this post you have written for the project hope community.
RE: Part 1 - How to make a good impression?