The e-commerce has brought so much ease in purchasing of goods and services but has done so little to alleviate the challenges of consumer freedom, savings, privacy as well as security. Current centralised business model, has overtime proven ineffective as it has raised serious concerns about online privacy and security which has turned many people off e-commerce. Websites and apps persistently track and exploit personal browsing history and navigation habits while retaining personal and financial information.
Outlined below are some of the problems that has long being a barrier to the massive growth of the e-commerce industry.
Higher cost are passed from seller to buyer: Sellers has to pay as much as 25% on each purchase on major e-commerce platforms. This inflationary pressure creates lower margin for sellers and higher prices for buyers and consumers as the sellers tries to transfer the cost on to the consumer
Payment processors and their huge fees: Empires such as PayPal has been built on the backs of these consumer and the system in place. PayPal and the plethora of other intermediary companies involved in the processing of credit card transactions have no desire to quit from the lucrative business system that they built.
Concerns about online privacy and security: Some giant e-commerce platforms have develop a highly effective algorithms for up-selling. This they do by tracking and exploiting personal browsing and navigation habits; offering personal recommendations based on customers purchasing history and the purchasing history of others sharing similar demography, lifestyle and taste.
In the wake of all these challenges that undermine the effectiveness of e-commerce, Plaza offers an easy escape route. Plaza offers a better alternative for them and for the many existing e-commerce stakeholders who wished the status quo was not as it currently is. We leverage technology that will allay fears and unleash the users full online potential.
The Plaza platform is an aspirational consumer lifestyle product. At its center is an Al- assisted metasearch engine that will scour the world wide web for the best option on goods and services, including those offered by sellers marketing directly on our own blockchain-based e-commerce platforms, the PlazaMarket. Plaza is developing both a limited supply utility token (PLAZA); and a stable, tethered transactions coin (PL$) for buying goods and services in the plaza marketplace.
To effectively achieve this, PlazaCard was introduced which enables cryptocurrrency owners to make everyday payments at any merchant. The process is the same as it will be with any other bank issued debit or credit card, so it does not require much technical knowledge. To alleviate the friction is is experienced by an average new crpto user, all users receives a free PlazaWallet, which will synchronize with plaza debit card.
The PlazaWallet implements a decentralized, secured, peer- to- peer, synchronized and backed up multi-currency with a clean, easy- to- use interface.
Plaza offers a stat -of -the-art freedom lifestyle: the ability to quickly and conveniently browse and shop for the best deals across the whole internet, anytime and from anywhere, the convenience of AI; the privacy, savings and security of crptocurrency payment and the sensible flexibility to help you continue to enjoy products of your favorites neighbourhood vendors using a payment system everyone is familiar with.
Plaza will help seller bypass the cost associated with utility centralised platform, as well as enable them sell directly to the consumer and cut out the unnecessary middleman.
Since we firmly believe that the most important aspect of creating the best e-commerce platform revolves around the user's experience first, and the technology second, our architecture is not inherently tied to any specific technology. Rather our Plaza team possess relevant experience across multiple disciplines and platforms including e-commerce arbitrage, datacom/telecom designs network engineering, research and online system development and are continually researching and testing new technologies that might replace pieces of our infrastructure to achieve our goal of satisfying our user.
Plaza facilitates an integrated, user- friendly crpto lifestyle, enabling private online shopping at the best possible prices, a debit card and a smart interactive speaker that also serves as a secure crypto wallet and a minning rig for our utility token and transaction coin. Plaza has been designed to solve the complexities of interacting with the blockchain protocol and cryptocurrency payments. A user with any level of technical expertise can use our platform, therefore we are targeting the mainstream e-commerce user, including those who have little understanding of what blockchain is or does.
With the PlazaCard every customer will be free to spend their PlazaDollars(PL$) - stable, tethered transaction coin in everyday real world transaction. Each card comes in both physical and virtual version, so it adapts to how you want to use it. Cardholders can use their PlazaCards to purchase items over-the-counter or online just as it would be with any other bank issued debit or credit card.
Plaza's vision is to realise a high-performance decentralised e-commerce infrastructure that enables everyday consumers to benefit from blockchain technology. Our platform has compelling advantages over both centralised platforms and other decentralized software solution. By merging blockchain with AI and other emerging technologies, we minimize costs, maximize utility and ease of use and maintain privacy and freedom of the user.
Plaza achieves a balance between leveraging the freedom of blockchain protocols and cryptocurrency payments and delivering a highly-responsive, secure, user- friendly marketplace.
In terms of user experience, Plaza metasearch and marketplace score well compared to existing e-commerce platforms, offering a clean user interface and powerful chatbox-assisted search tools. Ease of use, accessibility and security are the major drivers for widespread adoption not only for consumers but also for businesses.
