Beat - Blockchain Meets Sports

hi guys

Unlock the hidden value of your health and fitness data with the BEAT Blockchain - one heartbeat at a time.

Imagine an incorruptible safeguard for your health and fitness data that seamlessly connects you with all the institutions, companies and people that can help leverage it. BEAT is exactly this: a state-of-the-art blockchain platform that safekeeps your data and allows you to share it with sports sponsors, talent scouts, doctors, insurance companies and many more to unlock the vast potential hidden in your health and fitness data - one heartbeat at a time.

The BEAT Blockchain will enable the user to store his verified sports health and activity data anonymously and encrypted in the Blockchain. Only the user will have truly comprehensive access to his data. The user can autonomously decide if he wants to become a Data Provider by sharing specific data based on a contractual agreement with future Data Consumers. The Data Consumer only gets access to the data as agreed in the contract and for the sole purpose defined in the contract. The Data Consumers will appreciate such ease of access to verified and unchangeable data.

Overview of the BEAT Ecosystem

The Initial BEAT Token Sale

Economics and Allocation of the BEAT Token

The BEAT Tokens are generated by the Ethereum Smart Contract ERC20 (the "Smart Contract"). The Smart Contract is set-up by MySports. The number of BEAT Tokens is capped at 5 billion. The tokens will be generated and distributed as follows

● Up to 3.5 billion (70%) BEAT Tokens may be sold in the ITS from January 23rd to July 15th 2018. The proceeds are going to MySports. ○ All unsold BEAT Tokens will be burned after the end of the ITS and might lead to a total supply less than 5 billion BEAT Tokens.

● Up to 485 million (9.7%) BEAT Tokens may be used by MySports for bounty, bonus, marketing and referral programs before and during the ITS. ○ All BEAT Tokens not sold remain with MySports and can be used for further business development after the end of the ITS.

● 215 million (4.3%) BEAT Tokens are transferred to founders of MySports and team members after a lock-up period of 2 years.

● 800 million (16%) BEAT Tokens remain with MySports for business development perspectives to support future additions to the whole ecosystem. Some part of these BEAT Tokens will be used for the first real world use case of BEAT for sponsoring sportspersons. After the BEAT Blockchain has been established and is running MySports will offer a first BEAT Contract to every sports person in the BEAT Ecosystem to reward them for doing sports. The sportsperson receiving the BEAT Token can use it in exchange for favors/services or goods of other Data Consumers participating in the BEAT Blockchain and the BEAT Ecosystem or trade the BEAT Token on a secondary market.

The price for one BEAT Token will increase over time during the ITS:

● From 2018-01-23, 12:00 CET to 2018-03-13, 12:00 CET = 1 Euro-Cent

● From 2018-03-13, 12:00 CET to 2018-03-20, 12:00 CET = 1.1 Euro-Cent

● From 2018-03-20, 12:00 CET to 2018-03-27, 12:00 CEST = 1.2 Euro-Cent

● From 2018-03-27, 12:00 CEST to 2018-04-03, 12:00 CEST = 1.3 Euro-Cent

● From 2018-04-03, 12:00 CEST to 2018-04-10, 12:00 CEST = 1.4 Euro-Cent

● From 2018-04-10, 12:00 CEST to 2018-04-17, 12:00 CEST = 1.5 Euro-Cent

● From 2018-04-17, 12:00 CEST to 2018-04-24, 12:00 CEST = 1.6 Euro-Cent

● From 2018-04-24, 12:00 CEST to 2018-05-01, 12:00 CEST = 1.7 Euro-Cent

● From 2018-05-01, 12:00 CEST to 2018-05-08, 12:00 CEST = 1.8 Euro-Cent

● From 2018-05-08, 12:00 CEST to 2018-07-15, 23:59 CEST = 1.9 Euro-Cent

Milestones and Roadmap (tentative)

2014: Magicline 2.0: Start of development to digitize sports facility management Decision to replace existing market leading sports facility management software in MS-Access with a cloud solution.

2015-16: Development of the ecosystem to digitize sports facility management; Incorporation of Eurofit24 GmbH to provide financial services currently managing volume of 50 million Euro of receivables per year. Incorporation of Bedarf.de GmbH and MySports GmbH to provide a role model for e-commerce Start of the development of the app "NoExcuse" by MySports Magicline 2.0 has been developed by a team of 140 employees.

2017: Magicline 2.0 is released; 3,000 customers are migrated to Magicline 2.0 which becomes a full success Release of the first version of the NoExcuse app, being part of the customer interface for people to interact with their sports providers, as e.g. fitness studios .

2018: BEAT ITS launches Publication of an enhanced version of NoExcuse 2019: Roll-out of the BEAT Ecosystem in Germany Starting 2020: Roll-out of the BEAT Ecosystem to the world.