The owner of Formula One (F1) owner Liberty Media signed a partnership with French champagne company, Carbon, as the official supplier of champagne in F1 for the season. One bottle of Carbon champagne has a pretty fantastic price.
After the last two years the F1 podium riders sprayed Chandon, who claimed to be sparkling wine, Liberty Media now wants to make sure the riders spray champagne on the podium.
Carbon has been in use since the Monaco Grand Prix on May 28, but Liberty Media has signed a contract with champagne company Champillon, France, on the sidelines of the Hungarian GP, over the weekend.
"The unique bottle of carbon, the material that represents our sports technology, is an important element that makes Champagne Carbon a perfect product for riders to celebrate on the Formula One podium," said F1 Marketing Director Sean Bratches.
Carbon is no ordinary champagne. The price alone is fantastic. The price of a Carbon bottle is US $ 3 thousand or equivalent to Rp39.9 million. Thus, every single F1 race is spent US $ 9 thousand (just Rp119 million) just for champagne on the podium.
Then what makes the price of one bottle of Carbon champagne quite expensive? The contents are not very special. Carbon uses Chardonnay champagne 2009 Blanc de Blanc Grand Cru Millesime. However, Carbon became very special and expensive because of its bottle wrapper.
Quoted from the Washington Post, it took a week and 30 people to wrap a bottle of Carbon champagne. The carbon material to wrap Carbon champagne, also used to produce racing cars.
