NAP of the business
Website URL (list of internal location pages if more than one location).
A short description (up to 50 characters) which should include your main city name and type of business.
A longer description (up to 250 characters) that describes who you are and what you do. Include the city name and areas served if applicable.
Recent photos of your business.
Category of your business.
Keywords (that you’d like to rank for). These are typical “cityname keyword” type keywords.
