Everything you've said makes a lot of sense.

Somehow people have turned a post focused on elevating the marketing of the biggest 'killer app' Hive has (Hive.Blog/PeakD/etc.) into something buzzworthy, with a focus on attracting consumers (a powerful demographic which Hive's population could sorely use), into a debate over whether Hive should lead with it's reward pool as a benefit or not.

This was never the intention of my post, and I've never been 'attached' to the campaign I outlined.

At the end of the day I'd like people to say, "wow, this guy knows a ton about branding and marketing, and has given us all a lot to think about", I was never hoping people would say "yeah, his marketing example should be made live immediately!"

That said, I do see the merits of my approach, and have made an extremely strong case for them. And if it was more sustainable/less-finite I'd bet it'd be a winning campaign.

Ultimately though, I don't really care what Hive or the community does, because the whole point of my post was to wake people up to the subpar, non-buzzworthy marketing that has been going on, and to propose an example of what 'real' marketing looks like, and judging by the buzz I've created with my post, the proof's already in the pudding there.

Interestingly, despite my clearly explained and well-written post, many commenters have preferred to focus on convincing me that my chosen example is a bad for Hive, rather than seeing the true message of my post (I believe only @joebrochin read the post correctly, in fact.)

So all I can say is ok, I get it, fine, understood. My first-choice marketing example is bad for Hive, got it. But people could try reading my post for it's (clear) intent, because there's incredible value there, one bad example aside.

Many commenters here don't seem to realize that I mentioned consumers 13 times in my post, and mentioned creators only a single time. It's kind of like if I wrote a post all about helping children, but every other comment someone wrote was all like "B-b-but what about the adults?"

It's a very strange conversation to have.

Anyway, you've made the most sense out of anyone here, as far as I'm concerned. So thank you. And although we still may see things slightly differently, I appreciate your perspective, articulate communication, and insights shared. And I encourage everyone to take whatever approach feels best. Wishing you a great day! 🙏