They aren't "surviving off working on HIVE"... They are "surviving because they found people GIVING AWAY money and they refined their way to extract it".

This is flawed logic. They are promoting the game and that is the purpose of the fund that fuels their content. A game creator doesn't have to pay anyone for free promotional content in this space if they have a large pool of HP to curate with. Project managers need to learn how to market better using all this content.