I think projects like the borehole project is a great way of promoting hive in a tangible and positive way.

I am however not sure how easy it would be for these communities to actually become active on hive due to perhaps not having the tools available (PC's, WiFi, etc.) as well a the computer skills needed. It would be great if the people could also be taught on how to post.

I have introduced Hive to so many people but very few has started to blog!!