without knowing what it is you are planning on cooking

We have been known to grocery shop like that. Ooh that looks interesting, hey we could make [this particular dish] this week, oh haven't tried this one before let's try it and most of it get used and then we might keep getting it either as a new staple or sometimes or at least now know to never get it again and some we forget is there x_x I don't know if J is a bit more intentional with it now (he decided the best time was at get stuffed o'clock in the morning and I am not getting up that early).

How many are doing what they love on Hive?

I'm definitely doing a thing that I like doing (blogging and commenting). The stuff I love doing just gets posted about less often than I was when I was trying to blog about it more frequently for Patreon purposes (which is never a good way for me to do anything).

we have bought into this world of social media branding

And this is why I will "never" (bit of a strong word) take advice from marketing gurus ever again. Classic case of ruining fun things.