The truth is, and you know this as basic marketing, you cannot optimize bottom-funnel metrics if you have never invested in the top of the funnel. Your “ROI or nothing” stance is not business-savvy, it is incomplete marketing thinking. If this is the path Hive chooses to follow, it risks becoming just another company pretending to be a community.

P.S. It feels more like you are trying to win a debate than to build understanding. I am here to help and share my 2 decade worth of expertise, not to frustrate you on a personal level.