So rapidly today putting aside the fact that at each moment the ICO market is growing, there are still no easy ways to buy the tokens at the very ICO stage of a project disregarding potential risks. At the same time, the expense of raising funds for all the projects are increasing; with a considerable amount going to hiring consultants, marketing, hiring consultants, and financing the basic technical assistance, that has a high negative impact on their implementation. One of the primary philosophies behind blockchain is the establishment of trust between two entities through smart contracts, and the elimination of intermediaries. However, the relationship between ICO projects and investors does not align with this philosophy exactly. Projects publish roadmaps for their development and raise funds for the implementation of the product, but do not actually enter into any contracts to ensure the fulfillment of their obligations. At the brief moment, tokens and projects buyers do not have the technical chance to conclude such contracts in digital form. W12 is the first and only possible solution that implements the conclusion of composite civil contracts in the code, ensuring their implementation without the involvement of any intermediary or third parties, creating the most transparent relationship between the ongoing parties involved in the transaction. W12 technology creates transparency and trust between projects and token buyers, increasing returns, and reducing the risks whilst providing a great opportunity for thousands of talented entrepreneurs from any part of the world to create and release their projects.
The risks shall be reduced, and the profitability shall increase due to preservation of a portion of the portfolio, allowing them to reinvest their savings in other more rewarding projects. Lack of relevant digital peer-to peer infrastructure in our opinion impacts the whole industry development in a rather negative way. Being able to carry out a successful ICO in this existing market means that the project founders really have secured a good exit from the very project and are often no longer motivated to develop the company and the project technology. ICO has more common with IPO. But before IPO, the project should pass a complete lot of earlier stages and create a strong product. For these stages we have built our solution directly. Our solution offers the likelihood of utilizing a completely different approach to crowd investing by balancing the interests of thousands of ICO token buyers with those of the project whilst eliminating mistrust between parties. Thus, token buyers receive a higher return on their investments in projects at the primary stages, while various projects get the necessary funds for the furtherment of development.
The average ICO market indicators can justify the values used in the example. The ICO have $1,000 to invest (‘M’). The ICO invested $100 each into 10 different projects. On average, in the full case of venture investment b = 0.9 - 9 out of 10 projects turn out to be unprofitable, and investors lose money. One in ten startups bear fruit [9], and the profit from this investment will cover the losses from the other nine usually. This is based on investments in successful projects increasing by k = 28 times during a year (according to Smith & Crown, 2017, the expense of tokens in such projects increased by 28x in a year on average) [10]. On average, less than 20% of the collected ICO funds are required to test the project hypothesis during the first stages of the project roadmap. Thus, by using the W12 solution, it is possible to save s = 0.8 (80%) of the project funds, in case they are not implemented, and the hypothesis cannot be justified within these early stages.
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