There is nothing stopping Hive organising a "Hive buying day" to push the volume up on the exchanges, so that the coin has a good story to tell Coinbase/Kraken about volume and community in order to get a free listing. With the price at 16 cents, it's the best time to do it.

Also - high volume on exchanges is a form of advertising to people who use those exchanges (being on the top traded lists etc).