Who are the ads aimed at? Westerners or Easterners?

Americans and Brits can't access Binance. Bittrex and Poloniex have shut their doors. And Tribaldex has stopped processing withdrawals.

So it's getting harder and harder to buy and sell Hive in the west. Nobody is going to onboard a coin you can't trade.

Koreans and other easterners have access to a lot of exchanges listing Hive. But they find this place unwelcoming and prefer Steemit.

Until you have sorted out the exchange problem (getting a listing on Kraken or Coinbase), you are wasting time advertising.