Marketing is the key to success for atls because of how many thousands of alts there are vying for attention.

Steem benefits from marketing. It benefits from matching steempower rewards with tron which trades on the major exchanges.

I've been puzzled that the Hive people haven't tried to get their coin on more exchanges - coinbase, kraken and so on. That is the key to gaining acceptance. The Tron guy understands this, but the anti-marketers of Hive don't.