One of many things a New York Times article titled, "A Small Table Maker Takes On Alibaba’s Flood of Fakes," published on March 17, 2017, and written by MICHAEL SCHUMAN, demonstrates is this:
It is an uphill battle for any brand owner (big or small) to combat e-commerce IP infringement without a robust Internet monitoring service.
The following quote from the article says it all, "Against one of the world’s biggest tech firms, Mr. Hankerson employs his iMac, $74-a-month image-searching software, his phone and a lot of time — sometimes, he says, 12 hours a day."
Without contracting an Internet monitoring service to help the brand owner know its Internet presence, it's almost impossible to fight e-commerce infringement with any real effectiveness.
Link to the complete New York Times article:
ip-pi-blog.com