You will have to try many different approaches in the course of
your business career. According to the American Management
Association, 70 percent of all managerial decisions will turn
out to be wrong in the fullness of time. Two thirds of hires will
turn out to be less than expected in the course of their employment.
Virtually all successful people, including generals and
military commanders, have made mistakes and failed in the
past. The only one who has never failed is the person who has
never tried very much. The key is to learn everything you can
from every mistake. Then, put it behind you and try again. Be
prepared to make mistakes. Be prepared to try lots of different
things before you achieve a breakthrough of any kind.
George Washington lost almost every battle he fought during
the Revolutionary War. The North lost every major engagement
for the first three years of the Civil War. Winston
Churchill was held responsible for the failure of the Gallipoli
Campaign in World War I and again for the failure of the invasion
of Norway in World War II. The Allies failed at Dieppe on
August 19, 1942, in their first attempt to invade the Continent
of Europe. But the lessons they learned served them well at
the Battle of Normandy.
The biggest successes in history have
also been the biggest failures. But they were willing to face the
possibility of failure in order to enjoy the rewards of success.
Innovate Continually:
The most successful companies are those that continually innovate
and develop new products and services both for existing
markets and for new markets. Rubbermaid was famous for
introducing one new product per day, year after year.
The most successful high-tech companies are constantly introducing new
products to the market, one after the other. Continuous innovation
is a form of the continuous offensive. It keeps your competitors
off balance and enables you to continue making powerful
advances into the marketplace. The decision of General
ways.
