You may surely have heard that the website is the fundamental element of every business in the 21st century. It is essential to ensure digital presence to attract and engage more than 3 billion people connected to the internet.
Having a website with a stunning WordPress theme design may become useless for a business when the bounce rate is high, and it is not generating any conversions. Are you feeling concerned but don’t know what is this all about? Stay on the page to learn about A-Z information about the bounce rate, estimating techniques and avoidance tips. It’s going to be easy for you – keep reading!
The terminology of the bounce rate is frequently used by webmasters, and it’s a scary number for business people. In fact, “bounce” is referred to as the percentage of website visitors for a limited period of time. It indicates the ratio of navigation that has been done by the users after landing on your website. An increase in the bounce rate is an indication that your WordPress website is missing something very important – the effectiveness of content and comprehensiveness of usability.
Bounce is a process that occurs when a user leaves the website without interacting with it or exploring the other pages of the website. Google capture every impression and clicks made by the users regularly. You can check these statistics from Google analytics. It is noteworthy to state that the bounce rate indicated on the analytics site is the overall ratio of user bounce on a particular website. So, the website owners can see page-wise bounce rate by exploring the control penal of the analytics.
You have to retain the visitors but not for their whole life. So, there exists a good bounce rate. It is imperative to understand that users come to the website, stay, and then go is actually good for your website while people come and go abruptly is the negative bounce rate.
The general principle a range of bounce ratio percentage from 26 to 40 is considered good, while a percentage from 41 to 55 is considered average. A bounce rate, more than the average, has a considerable negative impact on the website's reputation in search engines.
There are many other factors that help in determining a bounce rate that is good for website growth. For example, the nature of the business, the industry, types of available services and country or region where the business exists make a significant difference in the bounce ratio.
But most importantly, the condition of the website for a welcoming layouts and information-rich user experience is much more important for keeping the rate of bounce into check! It is suggested not to do it yourself but take assistance from eminent SEO services professionals in Dubai to eliminate bounce rate effectively.
After all, professionals are experienced in dealing with statistics of organic and paid traffic for improved conversions by maintaining a good bounce rate!
Nevertheless, business websites are similar to the physical store, as these can lose visitors at any time. It is the responsibility of business people to keep a critical eye on the statistics of users bouncing back immediately.
Unfortunately, the CMS backed websites face such issues frequently because these require active updates and other tasks to be accomplished for foolproof user experience. So, if you own a business or personal website developed in WordPress, focus on the given to reduce bounce rate quickly:
Essentially, the users visit the website to get the required information. Therefore, the webmasters should consider offering the ease of navigation to improve user experience. It is imperative to understand that before even clicking on a specific page URL on the website, the users first evaluate the worth of having the required information after moving to that page.
No doubt, this is something intangible but the business owners should consider compactness of page titles and optimization of content information for offering information-rich appeal. It will not only help you to decrease the bounce rate but also increase business conversions.
There is no denying that readability is closely linked with usability. It has a considerable impact on the website bounce rate. Particularly when the website is designing using WordPress, the length of the content, the headings, subheadings, titles and bullet points should be comprehensively used to improve the readability of the content over the website.
The placement of website content is also important because users expect to get first-hand information at the right time and place. So, the businesses should be able to comply with the expectation of the potential visitors in order to increase higher conversions.
Summing up the discussion, there is no concept of getting a website and forgetting because it cannot take care of itself alone. Therefore, the business people need to maintain websites to keep-up a smooth user experience.
For this reason, it is essential to eliminate potential bottlenecks such as outdated content, broken URLs, lack of responsiveness and many other such factors. So, it is better to consult with the experts of website maintenance services providers to get a well-crafted plan to keep your WordPress website up-to-date. It will lead to regulate the users bounces to a desired rate because of improve user experience.
Don’t forget to critically analyze your business website first to figure out the loopholes that are hindering higher conversions and lessening your business growth!
