Its called Neuroscience. And I am a big believer in it. Btw, it's not a pseudoscience rather it is a legit science that can be backed up by actual studies and tests ....i.e. MRIs, PET Scans etc..etc..
For instance, by constant positive reinforcement where you speak out loud that you plan to have massive Success ( with hard work of course and be direct what kind of Successyou aim for ) well your subconscious takes over and new habits develop ( the new neural pathways) and you start to be Successful over a period of time with these new habits that are developed.