Really interesting, including some of the comments. Apparently Australia has a comparatively high rate of altruistic donations, and the research shows that shifting to paid would remove the spirit of volunteerism which is part of the backbone of our society. It's a very good point. We can't argue that financial incentive is the answer when we also argue society should be kind and giving. I'm horrified to learn that we import so much. I do think a solid campaign would bring in a rush of donors - they have worked well in the past. Research also suggests gifts would be a better incentive. I'm not sure I'd donate for a mug but a Bunnings voucher, maybe..