Today we received our gift from one of the biggest companies in holland. They are producer of soup in cans. In holland on the first of January it is a tradition to do a New Years dive in the ocean.
Thousand of people gather to take a swim. Unfortunately this year it is not allowed again because of COVID.
So Unox gave the possibility to order for free a can of ocean water. This way the tradition can continue and everyone at home can throw the ocean water over his hat. The gift included the hat and a free can of real soup.
In my opinion this is an awesome marketing action from Unox.
What do you think about it?
Regards rival