Posting on Instagram isn't marketing.
Marketing is the intention behind your content.
Where the content becomes the vehicle for your message.
Marketing is having an ongoing conversation with your audience.
Wanting to sign high-ticket clients from social media is great.
But it won't be effective if you don't know exactly what type of conversation you're having with your audience day to day.
Marketing is a lot like gardening.
The day you plant the seed is not the day the flower blooms.
And just because you put up one killer post doesn't mean the leads start flowing in.
It's a process.
Maybe you say something this week in your marketing that gets people questioning their process.
Maybe next week something you say moves them a little bit further in the stages of buyer readiness.
And then maybe you post something next week that hits so close to home and activates them so much they reach out.
This example spans 3 weeks, but in reality the process can take months.
If you don't understand the conversation you're having with your audience week to week.
All you're doing is throwing something up on social media and hoping it "catches" someone.
That isn't marketing.
And that won't scale your business.
