Visually, all successful package design comes down to hierarchy and flow. Hierarchy allows a customer to digest a large amount of.
Tell a Story.Your product package design’s job is to tell a compelling story. The better the story the better the sales. You need to know this BEFORE you start designing. It is essential to your brand strategy and must be resolved before you start to design. I’ll say it one more time – you need to know your brand story BEFORE you start designing. Really, it’s that important. Otherwise you’re just making a pretty picture and that is NOT what a good package design is.
