Monetha (MTH) ICO: Decentralizing ratings and reputation
Executive Summary
Project Description
Monetha is a payment platform with an in-house rating system that enables easy integration with other existing platforms. Every merchant on Monetha has a trust rating based on factors like quality of services delivered, time of delivery, and so on. Consequently, any buyer looking to transact with a merchant on the platform can look at at the merchant’s history, and read the reviews of other buyers that had done business with said merchant in the past. What makes Monetha special is: if a merchant decides to leave the platform and switch to another, he can take his rating from Monetha with him.
In summary, Monetha makes online payments easier—especially in the case of mobile payments, and cheaper. In addition to this, their platform allows for integration with other online payment platforms.
MTH gives token holders the right to claim 1/3 of Monetha’s revenue as a “voucher” every month. This voucher can be used as a discount/gift card when shopping with merchants on Monetha, and it is valid for 6 months.
Hard Cap and Valuation
A total of 402.4 million MTH exists. Monetha raised 95,000 ETH for 50% of the token total, and the remaining 50% were apportioned as follows: 15% was reserved for the team; 12% was set aside for advisors, bounties, and Monetha’s ICO campaign; 13% went into their loyalty program, and the final 10% was reserved for the company’s future finance needs.
The team tokens, the loyalty program tokens, and the tokens kept for the future are locked. In addition to these, some portion of the bounty tokens are also locked for future bounties. As a result, the available supply is only 52% of the total.
Important Dates
The token sale happened on August 31st, 2017 and it ended on the same day. The locked tokens mentioned above will be unlocked exactly one year after the sale.
Marketing Power
As at when this post was published, Monetha has over 6700 Slack users, 2850+ users on Telegram, and over 9200 followers on Twitter. Furthermore, more than 630 people are subscribed to their page on Medium, and they have almost 1200 Reddit readers.
Prominent Advisors
Robertas Visinskis
- Founder and CEO of Mysterium Network.
Well-Known Team Members
N/A
Howey’s Test
According to a Howey’s Test conducted by Research Center analysts, Monetha’s token, MTH, is unlikely to be considered a security.
Team Members’ Areas of Expertise
Business experts
Justas Pikelis, Co-Founder.
- Pikelis leads a consulting company, G4 (focused on digital marketing).
- Founder, and CEO of Stebink.lt for 2 years.
- Founder, and CEO of UFO favors (advertisements with drones) for almost 2 years.
Laurynas Jokubaitis, Co-Founder.
- Co-founder, and CEO of Wowtto for a year. During this time, the company raised €300,000 from VCs.
Andrej Ruckij, Co-Founder.
- Co-Founder, and CTO of Wowtto for a year.
Eric Duprat, Payments Lead.
Kellogg N. Fairbank, Sales and Merchant Acquisition Lead.
- Founding Partner at Opus Capital for a year (ongoing).
- Founder, and Advisor at Chidamco for 2 years.
- Founder of Wannaskin.
Erikas Mališauskas, Product design/Front-end Developer.
- Founder of Redefin.
Target market experts
Eric Duprat
- Former executive at PayPal (focused on mobile device security and mobile checkout solutions) for 3 years.
Kellogg N. Fairbank
- VP Sales and Head of Business Development, Europe, at Braintree for 3 years.
- ePayments Expert, Mobile & Marketplace at Ingenico for 2 years.
Marketing experts
Justas Pikelis
- Pikelis has some experience with marketing and building relationships at his companies (listed above).
Andrej Ruckij
- Ruckij has some marketing experience from his time at Wowtto.
Laurynas Jokubaitis
- Jokubaitis too has some marketing experience from his time at Wowtto.
Eric Duprat
- VP Marketing and Business Development NFC at Inside Contactless for 2 years.
- Marketing and Business Development consultant at Pre-Money Startup for almost a year.
- SVP, Global Marketing at Hypercom (later Verifone) for almost 3 years.
- Director of Marketing, Europe at Verifone for 4 years.
- Director, Worldwide Marketing Centers for 2 years.
- Director, Strategic Relationships for over 2 years.
- Marketing Manager, Europe at Polaroid for 6 years.
Software engineering experts
Andrej Ruckij
- Vice president of Development and Strategic Initiatives at Adform for a year. Before that, he was Head of Development for over 4 years, and Program Development Manager for almost a year.
- Ruckij has his own blog about Agile development.
Viaceslavas Ruckis, Engineering Lead.
- SharePoint Developer for 2 years, and afterwards, Project Manager and Team Lead for nearly 4 years at Solution Lab.
- IT Specialist at Adform for almost a year.
Aliaksandr Bazhanau, Principal Ethereum Engineer.
- Junior Software Engineer at Itransition for 4 months.
- Software Engineer at Adform for almost 3 years.
Martynas Adomaitis, Smart Contract Developer.
- Software Developer at Solution Lab for over 2 years.
- SharePoint Developer at ITSM for 2 years.
- SharePoint Developer at Squalio for 2 years.
Blockchain development experts
Aliaksandr Bazhanau, Principal Ethereum Engineer.
- Principal Ethereum Developer at RootProject for 5 months.
Token Sale Structure
Robertas Visinskis (advisor) is the Founder and CEO of Mysterium Network, and he is experienced in structuring a token sale. The Mysterium Network sale sold out in 30 minutes.
Token Economics
Same as above.
Disclaimers:
- Nothing written in this article is a legal or an investment advice.
- Information is provided on a best-effort basis and is subject to change without prior notice. Be sure to verify everything you read with a project team.
The analysis is produced by Research Center team members: Robin Davids, Mark Jedd, Eugene Tartakovsky.
We are constantly working on improving our work and welcome all constructive feedback. Let us know what you think.
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