David Ogilvy Tips on Writing

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  1. Read the Roman-Raphaelson book on writing. Read it three times.

  2. Write the way you talk. Naturally.

  3. Never write more than two pages on any subject.

  4. Check your quotations.

  5. Never send a letter or a memo on the day you write it. Read it aloud the next morning—and then edit it.

David Ogilvy Tips on Writing | Ecency