Entrepreneurs need marketing software (to create marketing campaigns without having to build from scratch), cost-saving tools (to keep overhead low), analytics tools (to track success or failure of campaigns) and actionable strategies (to hack growth).
Marketing Campaign Tools:
Samcart - Makes sales page creation and checkout simple for businesses who don’t want the hassle of an extended developer/client interaction.
Wishpond - Complete marketing campaign software - enabling businesses to run whole campaigns from one dashboard. Offers optimized landing page templates, popups and list-building tools, email marketing, lead management and marketing automation.
Cost-saving Tools:
Buffer - Social media management. The freemium structure works well for early-stage entrepreneurs.
Canva - Easiest platform for visual content creation without design experience.
Google Drive - Cloud-based storage enables you to share and edit files as a company.
Zapier - Zapier integrates with hundreds of pieces of software, enabling you to connect without having to get involved with complicated APIs. Segment is also worth looking into, as it does similar work.
Analytics Tools:
Google Analytics - #1 analytics platform. In my opinion it needs to be supplemented with another tool. Always better to have two, simply to see if what GA says matches your other tools.
Woopra - My recommended secondary analytics tool to supplement GA.
Sources of Actionable Growth Strategies:
Groove Blog - Each article is an experience-based look at how to Groove grows their business.
Shopify Blog - Long-form actionable content, dedicated to specific strategies for e-commerce growth.
Buffer Blog - Actionable strategies revolving around social media marketing.
Entrepreneur & Startup Subreddits - Reddit’s subreddits often have really valuable actionable walkthroughs from early-stage business owners and the conversations in the comment section can be equally valuable.