The use of a correct methodology is essential to achieve the identity of a logo for a company.

It is very good to always organize work and I think your method is very successful.

In addition, I find the research phase very important, because knowing the competition can give us a better idea of ​​what their eyes are like and how they attract their customers, allowing us to design a more attractive logo starting from the principle what the competition's customers like. This is important because we could adopt competitive clients with a good logo that we have designed.I am not an expert in design but I believe that this idea is part of a business principle and can be successful.