In marketing, "gamification" means using the dynamics of games to engage consumers. Consumption becomes fun, and so does the relationship with brands. A company can create a game that generates rewards, or it can insert its brand into an existing game. Approaching the consumer in a gaming environment is always positive. Users do not perceive this advertising as intrusive. In fact, providing them with entertainment is always effective. Reasoning that the main objectives of users, as statistics reveal, when using social networks are precisely leisure and fun.

And it seems to me the smartest legitimate way to reach consumers, since nothing is more useful than selling a brand or a product to its users while they are entertaining This is just great and talks about how we have advanced in marketing strategies. It is also a mechanism that allows us to understand people's life patterns and thus bring them the most suitable products for them.

I say that we are in the age of smart marketing and games are the best way to reach people.