Psychology is a method to increase sales, it is undoubtedly very important to keep customers capitalized and happy. It is also a very interesting topic.

It is impressive to see how certain brands change the appreciation that the public has of them and manage it to their preference. To cite a few examples, we have the cocacola and the and its Christmas propaganda, captain crunch propaganda for children and many others where it can be clearly perceived how the psychological factor is managed to induce a specific sector of the population acquires product.

We must understand this type of phenomenon and learn to live with it