These techniques are very good because they create a sense of belonging in customers and humanize the product.
So people feel that they are being cared for and that they are loved, and this keeps the brand producing and being very popular with more customers I have also heard that they use neurolinguistic programming techniques so that the products remain engraved in the minds of customers In other words, they create a need to continue wanting that brand or that product, which In my opinion is very intelligent.
RE: Emotional Marketing for your brand strategy.