Sales and business development are both important aspects of the overall selling process and each deserve attention in terms of planning. Business development can be crucial when it comes to winning over big new target customers, and to an extent 'selling' to them is part of the process. However, with existing customer bases it is still important to ensure that Sales management and planning is also given attention in the business. Ignoring either aspect of the selling process can result in missing opportunitis or not capitalizing fully on those opportunities that do present
