Marketing done right can be an incredible boon for your business’s net income. Done wrong, however, it can feel like throwing money into a raging bonfire. Because small business owners have to be whatever their small business needs -- all the time -- it can be difficult to master all the nuances that go into sales or marketing. If you’re not a natural salesperson, it can be even more difficult. Fear not, the following nine marketing tips for startups can help you make more sales, market better and waste less money.
- Sell the benefit, not a comparison
- Listen to your customer.
- Market your product before it’s ready.
- Think outside the box.
- Test fast. Fail fast.
- Advertise from multiple angles.
- It’s always time for PR.
- Give customers a place to talk to/about you.
- We look forward to seeing you again.