Although the movie will only hit theaters on March 8, 2019 Marvel is wasting no time is building up hype. Excuse me, building up recognition. Outside of her fan base, which is refereed to as the Carol Corps, not a lot of people know who Captain Marvel/Carol Danvers is. Marvel is trying to make her more recognizable to the general audience. How are they doing that? By sponsoring the American skiing team during the Winter Olympics. The men will be wearing a speed suit with Captain America symbols on them, and the women will be wearing a speed suit with Captain Marvel symbols on them. I think that it is fair to say that in the comics she is as big as Captain America, but in real life she's defiantly not so it's an odd choice to put them together.
Lindsey Vonn, one of the competitors posted on Twitter a first image of her with the suit.
Julia Mancuso, another ski racer and Olympic gold medalist according to Wikipedia appeared on the cover of Experience L!fe wearing her Captain Marvel speed suit.
I am not sure how many people will be watching the Winter Olympics and will care about what the contenders are wearing. But this does remind me of Danica Patrick. Her NASCAR was painted with Wonder Woman logo and she wore a Wonder Woman jacket as well. Wonder Woman fans loved it. I think Marvel is trying to do the same thing, to associate their character with real powerful amazing women. But I think that in both cases, I think that this doesn't reach general audiences even though it's really cool. Also, Danica Patrick appeared less than a month before Wonder Woman was released at the cinema and Captain Marvel is more than a year away.
Marvel is just getting started.
What do you think about it? Is it too soon? Is sport a legitimate place to advertise movies? Are you excited about the Captain Marvel movie?
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