Artificial Intelligence has always been a topic of interest for most of us. In the early 90’s, Hollywood movies were centered on Artificial Intelligence and surprised us whether it would be possible or will remain as a fiction. With the passage of time, AI became an essential part of our lives and fiction turned to reality. From Tesla to Siri and Pandora to Nest, we have seen the dominance of Artificial Intelligence whether it be home, office or business.
Artificial Intelligence has also disrupted retail industry at large. The dominance of AI in e-commerce has helped companies to build better and closer relationship with customers. In fact, AI is changing the way e-commerce stores operate unlocking the ways to analyze big data, helping retailers to engage their customers on a new level and create better customer experiences.
According to Gartner, “all big e-commerce companies will use voice and visual product search by 2021”. Moreover, futurologist predicts that deploying AI solutions will bring 30% revenue increase to the marketplace by 2020. The question is why to implement AI in website development especially e-commerce ones. Let’s have a brief overview.
For instance, Siri, Google Assistant, and Cortana are popular voice search engines, based on deep learning. Voice search will go mainstream for every shopping store online, as the option is now an essential part of website development.
By leveraging machine learning, Artificial Intelligence Software organizes, tags and visually search content by labeling features of the video or image. Often we have seen that e-commerce websites do not display relevant results, resulting in abandoning the customers. Natural Language Processing will help narrow and improve search results for online shoppers.
It will cut off the communication barrier and make the shopping experience better than ever. Chatbots can also suggest and recommend products to the shoppers based on their past search behavior. It will help stores to drive more revenue, generate more sales and improve customer experience.
Not only limited to e-commerce stores, chatbots can be helpful in service industries as well including healthcare, insurance, and hospitality.
However, it is not as simple as it may look without deploying Artificial Intelligence in your e-commerce store. It allows internet marketers to create relevant content at every phase of marketing funnel that is centered towards the pain points of customers.
With the help of algorithms, it is easy to gather information about the target audience through robust analysis and examining the data of competitors. It will help e-commerce stores to find what their audience likes and what their preferences are. With the given insights, curating content and providing an appropriate answer will no longer be difficult, resulting in higher customer engagement and conversions.
The goal is to not only provide smooth navigation but also provide customers with the best shopping experience, where they can find everything they need. The customer at the end of shopping session must feel that the store was created only to serve them.
