Originally he got paid to do sponsored content as part of their SPS influencer program. I witnessed all of this unfold and have an outside perspective so not sure why you would try to build an appeal to authority out of someone who has an invested interest in furthering the greater fool theory hot potato. In Bulldog's defense, I have seen him make posts about the interests of those struggling in lower ranks before he got his position so he can't be that bad even if his opinion could be compromised from his current position.