We thoght we could hardly believe them as a sign that there was very surprising so when the results came in house like my when I saw the data and I couldn't believe it this was completely unexpected February 2012 researchers at the prestigious North Carolina Research Campus human performance laboratory make a startling discovery one that answer some important questions and opens the door to even more the path to this discovery actually began ten thousand miles away in Salt Lake City Utah with the company and a product called ASEA we've always known that is here there's something pretty significant in the body and we've been on a constant journey have discovery to try to find out how as he is working in the body we understand the power redox signaling over the last three years we have seen the dynamic impact to the ASEA and redox a clean on people's lives a/c is committed to understanding every aspect the redox signaling and how it empowers the human body ASEA is the world's first and only redox signaling supplement redox signaling works on a cellular level and its primary functions ensure the ongoing by Talia parcells including proper cell metabolism metabolism is the name we give to the chemical reactions that take place inside our cells in order to sustain life when these chemical reactions happen they leave behind traces almost like fingerprints we call these fingerprints metabolites one of the premier institutions for studying metabolites and their importance to human health is at the prestigious North Carolina Research Campus human performance laboratory and so ASEA contacted doctor David C Neiman director of the human performance laboratory at Appalachian State University doctor Neiman the vice president of the American College of Sports Medicine is the author of nine books dealing with physiology and exercise testing more than 200 peer-reviewed publications and more than 300 articles in health and wellness magazines we have our national reputation protest in various sports nutrition products and their effects on performance and exercise-induced physiologic stress so this campus to the North Carolina Research Campus we have several universities are they're here including Duke UNC Chapel Hill are NC State University and we're working together with various companies Dole foods our General Mills and we're all working here together really under one mission which is the connection between nutrition and health and performance North Carolina Research Campus with established to bring together researchers on from writing different universities from a variety of different companies also too focused on health and nutrition agriculture based research so in that sense it's a very unique unique structures but the reality is we wanted the best and everyone we talked to you to a person said if you want the best go with doctor Nieman his team and the North Carolina Research Institute that's what we did and so in late 2011 doctor Neiman and several other PHD's carefully crafted a scientific study a study designed to measure the effectiveness ASEA metabolites the fingerprints left behind as a result of cell metabolism so the way that we conducted the trial was to randomly assign half the subjects 21 treatment happen the subject to the other treatment it's a double-blinded study meaning that we as the investigators had no idea who we're assigning to what condition a condition to be condition but we didn't know what those were so the subject to resign to either A or B they come in and they do the first trial and they write as hard as they possibly can and then the crossover meaning if they were on condition a to start with they wouldn't transition to to treatment be or condition be for the second trial and vice versa b-day and so in that way were really testing were taking everything out up the equation as best we can by just leaving it to the athlete the bike running as hard as they possibly can to pass the the possible benefit of ASEA we drew blood samples on the athletes after they had taken ASEA or are placebo for a week as just be poor they cycled 75 kilometers and then we took another but sample after that and then an hour later the rigorous protocol so the double-blind crossover study took several weeks and the analysis of the blood draws took even longer back in Salt Lake City ASEA executives were anxeous for news we knew that they would cycling trails North Carolina testing ASEA and we waited results and we waited and we waited and Then we heard from doctor Nieman again and he said what we want to talk to you about is too important to talk about over the phone we'd like you to come down here and meet with us here in North Carolina the ASEA corporate team immediately flew to North Carolina where they learn that the results of the study surprise the entire group of PHD's they were expecting to see something when ASEA was combined with exercise instead they found chronic results that is results that happen before exercise simply from drinking ASEA we didn't think that drinking ASEA which shipped metabolites chronically we thought it would do something during exercise but not after week of drinking it after working with the bioinformatics statistical division we were able to determine that drinking ASEA over one week caused a shift in 43 metabolites not a little ship there was a large shipped that caught us by surprise when a metabolize came back from ASEA I we were just like WoW or something really interesting going on that we were picking up from our traditional market and and the last day to set that we had come in was metabolized mix and there is huge differences I'm and free fatty acid mobilization and those kind of shocked to ask if you're expecting see anything at that point but on there certainly something going on there is really interesting we have rarely seen such a drastic difference in the compounds that we look at we're looking at probably about a 150 to 200 compound for 43 and no signal to change with the quarter the metabolite profile that we're monitoring so it's a huge but in metabolite ships due to just ingestion ever one product with its a drastic difference I didn't believe it so I saw this you know that that for forty-three metabolites were differentially there at different levels II will I didn't believe it and I've done studies with with microarray analysis we're looking at thousands and thousands of genes and you might find two or three genes that are different differentially expressed but here we are in metallics you find forty three things that are different it was astounding the data revealed shifts in forty three metabolites something these PHD's had never seen before something that cause the scientists to use words like astounding and massive but what exactly did these metabolites shifts mean many other metabolites were related to plasma free fatty acid so the athletes actually started the exercise after drinking ASEA with a lot more these have free fatty acids in their blood the reason that's important is then a muscles were actually used that as fuel sparing the muscle glycogen and the use amino acids which is what we found: I as we analyze the data in the free fatty acids are very important because during exercise will oxidized those to make energy in the former ATP though what we found in this study was that there is increased fatty acids that were available and fatty acid archaeal source for exercise so if there are available then what could be happening is we might be able to go a bit longer with ASEA we might be able to recover quicker between bouts so there's a lot of things that are coming out there quite exciting my thought on their the study is its bull my first of one was sorted by Gary D can you this with this to my own experience with the product so but at the same time it's great to have that that solid evidence that laboratory tests the makes it official gets the official stamp of approval from the scientists and and to go along with the stamp of approval from elite athletes with ASEA I noticed my training and may my time's man meets have improved significantly and burning about the research behind ASEA I know that it that disputes my confidence and and reinforces what aired now gives me even more confidence and more understand into why this is due in what this is doing to my body when I can be able to build a train at this level 51 years old they compete with the 25-year-old ample the mouth water time after time it is the science behind it this totally blows me away this is exciting news in again this research that we've seen that can prime the body to actually put you in a better position pre exercise with this particular product this is exciting news no surprise to me I'm already been using it I have already experienced at so I am not surprised at all and it's just nice to know that my own personal experience is backed by a scientific study that validates what ever experienced I've experienced all of these tremendous benefits over the past few years when I'm doing these World Records and maybe didn't understand it but was fearful to go off of the product and with these new studies it's really help me to understand why I don't get sore and why am able to just lock in this this strong case and hold it for so long now you have the elite scientists confirming what dealey athletes have already known and really makes ASEA impossible to ignore with ASEA I know that think taken some passer and it's nice to know that PHD's agree with me but the implications of these fatty acid metabolite shifts go far beyond the world of elite athletes the impact everyone who drinks ASEA because the metabolite shifts occurred before exercise the athleticism of the test group was a non-factor the results came simply from drinking ASEA the study show that merely drinking four ounces overseer for seven days cause the body to release fat stores and make them available for fuel so you have regardless of the exercise intervention in this particular study the the chronic effects that we saw after 1 week supplementation ever see a that that would apply to more than just athletes drinking ASEA for a week cause this increase and free fatty acids every I understanding from the literature is that these probably came from the fat stores in the abdominal area and will be taken all closer look at that therapy during cassia we found at the bats go up in a plot if you're not exercising post bats will still be used to support the body's metabolism for life metabolite mix the ideal tool for measuring the effect of supplementation on the human body revealed astonishing properties of ASEA.
Simply drinking ASEA for seven days mobilized fuel stores in the body fuel stores that almost certainly come from a abdominal fat for those who want to burn more fat during exercise ASEA is ideal even without exercise the freed up fat stores will be used by the body as fuel since this fuel sources available at the start of exercise it's likely that muscle glycogen is spared giving athletes who drink ASEA a huge advantage and additional screening show that ASEA does all this with no negative effects on inflammation oxidative stress immunology and diagnostic chemistries for liver and kidney function drinking ASEA brings positive benefits to everyone regardless of athletic ability the what appeared to think about the idea that we are all athletes truth is we are our bodies crave physical activity we were meant to be active so regardless of what you're doing whether it be picking up your child washing your car up throwing a ball with your children were expressing the capacity for body to fulfill its desire to be physically active And ASEA is the key to activating that efficiency this breakthrough discovery gives clarity and insight into one aspect of ASEA and its benefits and it's just the beginning these are extremely important data and we look forward to doing further research we saw story emerged with the ASEA study that looks like we're a change in fuel usage or availability so there's something there and we need to do more research to get into that further these data we peel are very important and fascinating and we intend to better understand what in the drink and this shift in the metabolism that occurred we want to understand what that means for every individual redox signaling as a body of Sciences large for sure probably larger than any of us even imagine but the irony for me is when I think of ASEA I don't think about science I think about people I think about the humanity if you will of our product the impact that I have seen that it has on individuals and lives it's that humanity and the impact on humanity that underscores our full commitment to pushing the boundaries understand science
