From a very young age I have watched commercials on television and have always been dazzled and intrigued, it is rare to find a commercial that does not make you want to buy the product, it is that advertisers do their job very well and make me want to even buy compotes when I see those Gerber commercials, maybe before it was easy to convince us, you just needed someone handsome and a fashionable phrase to get the public's attention, nowadays it is not like that.
That is why companies such as the all-powerful Apple have been fined in Italian territory for 10 million euros, what happened is that the authorities allege that Apple does too much marketing with the fact that the iPhone is resistant to water and liquids, when in reality not, so they decided to fine them for misleading advertisingWhich advertising is sincere?
It is not to defend Apple but, I think that all advertisements are misleading, they are not sincere, they seek to surprise and since the formulas of yesteryear do not work, that everything was summarized to beautiful people using the product, now companies lie and cheat in almost all advertising, especially food where the product in the advertisement looks large but when you get to buy, the disappointment you get is the only big thing, especially in franchises like Burger King.
Returning to the Apple issue, the authorities point out that the brand makes excessive use of the fact of being waterproof, but does not clarify that it is under certain environments, that is, many people have damaged their cell phone because some liquid falls on it and They think good but if the cell phone resists underwater, how is it possible that when I got in to bathe it would break down, and that is why the fine of 10 million euros, so that Apple changes its advertising campaign and stops deceiving the Italians in this case.