We saw IOTA go up 1000% and now it is cooling down. It has its merit but I guess this pump and dump action is not good for small investors and early movers who try to research new technologies and end up investing at the peak.
For people who want to invest in IOTA, it is difficult to find an entry with all the volatility. I think it can do down below $3. One should look at buying slowly and willing to average it out as it continues downward path after the huge pump and dump action.