ARROUND is a decentralized augmented reality (AR) platform. ARROUND uses blockchain and augmented reality to build an ecosystem consisting of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create a backbone for AR projects around the world. ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smartglasses. ARROUND offers a new and engaging way for advertisers, brands and organizations to reach their audience in a way that both delights them and informs them. AR developers have little opportunity to reach the consumer market The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimate contributes to the development of the social network.
How It Works
As a breakthrough communication and advertising platform ARROUND will accommodate several profiles of people. That will include miners, users, application developers, advertisers, developers, and agency.
Each character will receive an enabling platform to showcase their products throughout the augmented reality devices while users will act as an audience for the users. The personalized world will serve as an advertising channel, sales platform and a market for the advertiser's software and hardware products.
How Will ARROUND Take Command of The AR Market
Arround.io is not the only player in the AR space. Other AR-focused projects such as Arcona, Spheroid Universe and TaDa Time are well-established in the AR niche. Therefore, Arround.io has devised the following strategies to give it an edge over its competition.
1. AR Social to Meet the Public’s Desire to Create and Interact with AR Content
ARROUND believes that there’s an unfulfilled demand for high-quality AR within the general public and by various businesses that want to incorporate AR into their marketing campaigns. ARROUND tries to meet this demand by introducing AR Social.
AR Social is a social network that focuses on augmented reality. Users on AR Social can create, view, and share AR content from their handheld devices such as tablets and smartphones. It also offers access to AR apps and other features such as GPS and Spatial Recognition technologies.
2. Offering Disruptive Mobile Marketing Solutions to Offline Retailers
ARROUND looks into a much-ignored market of offline retailers. Modern day digital and online marketing tools tend to overlook offline retailers. ARROUND has invented an AR advertising model that lets offline retailers engage potential customers through socio- and geo-targeted push notifications.
An In-Store AR Shopping Assistant has also been incorporated into ARROUND to generate discounts to customers as they choose what products to buy. The ARROUND App has an AR Camera that recognizes items by their packaging, logos, AR codes (QR code analogs). The AR shopping assistant can then use the information from the AR Camera, socio-demographic data and the user’s personal information to activate the best AR shopping experience for the user.
3. ARROUND Steps Away from The Saturated Mobile Advertising Channel
Mobile advertising is the most popular channel for digital advertising. It’s a channel that has come to involve cutthroat competition and an overwhelming supply of commercial offerings. This has inherently made users weary in various untold ways.
ARROUND, therefore, uses augmented reality to bring forth a new, intuitive way of reaching out to prospects and spreading campaign messages. The AR Store offers brand tools to publish both static and animate campaigns quickly and easily. AR AdNet further allows for campaign tracking.
4. AR Store provides a Ready Market for AR Creations
Developers who create or adapt content for AR will find that AR Store is a trustworthy marketplace where they can publish and sell their creations. The store will bring users unique content that can be placed in the real world. Users will also gain access to a multitude of other AR applications, games and virtual guides.
5. ARROUND Is A Backbone for Next Generation AR Developments
Crowd-sourcing and bounty incentives will be used to bring together developers who will create a next-generation 3D spatial AR Map. Developers can then integrate SLAM (Simultaneous Localization and Mapping) data to the spatial map to help them accurately place AR objects.
The Token Sale
The ARROUND token sale is due to start on September 15, 2018 and close on November 15, 2018. A single ARR token will cost $0.035. A total of 3,000,000,000 coins will be issued and any unsold will be burned.
Token: ARR
Type: Ethereum
Price: 1 ARR = 0.035USD
Hard Cap: 30,000,000USD
Soft Cap: 5,000,000USD
Tokens for sale: 1,450,000,000
Project Milestones
The project idea for ARROUND was born in 2016, and a business plan was written in 2017. MVP releases and advertising campaign launches occurred earlier on in 2018. The project ICO will be launched on 15th September 2018, and an alpha version will be released later on in the year.
ARROUND will be ported to Microsoft HoloLens and ODG Augmented Reality Glasses in 2019. The pilot project in the US will be launched in 2020 followed by expansion into other markets including China, Japan, North America, Korea, UAE, France, Germany, and Britain.
The Team Behind ARROUND Project
Neil Bryant Russell, CEO. He’s a seasoned internet startup manager, former CEO at Badoo.com and a graduate of UEA.
Evgeny Dobrovolsky, Founder & Chief Business Development Officer. He’s a serial entrepreneur in technology, a co-founder of Intalev, and the founder and CEO of Vladimir Textiles Holdings.
Artem Haritonov, Chief Technology Officer. He’s a leading app developer and blockchain specialist in Russia and a graduate of SPb SUT.
Arkady Yasashniy, Chief Financial Officer. He’s a renowned financial expert from Russia, a former National Standard Bank’s Head of Corporate Banking and the former VTB’s Managing Director.
Other key team members and advisors include Andrey Molchanov (Chief Strategic Planning Officer), Alexander Sokolov (Chief Software Architect), Dmitry Livshin (Technology Consultant}, Konstantin Negachev (Augmented Reality Consultant), Kate Bublik (Marketing Expert), Kira Gurleva (SMM & PR Manager), Temur Shakaya (founder and Strategic Partnerships Advisor) and Nathan Christian (ICO Advisor) among others.
For more information, please visit the link below:
Author: safazara
Website : https://arround.io/
Whitepaper : https://arround.io/content/file/arround-whitepaper-en.pdf
Facebook : https://t.me/ArroundSupport
Twitter : https://twitter.com/ArroundPlatform
Telegram: https://t.me/ArroundSupport
Ann Thread : https://bitcointalk.org/index.php?topic=3014006.0
Bitcointalk Profile : https://bitcointalk.org/index.php?action=profile;u=1783327
mytherwallet: 0xb7cA53C6b42E6B8a5bEFA6d3C4B24Bf8ce6c82bD
