Copy writing is one of the most essential elements of effective online marketing.
The art and science of direct-response copy-writing involves strategically delivering words(whether written or spoken)which get people to take some form of action.
Copy-writers are some of the highest-paid writers in the world,but to become a truly proficient and profitable copy expert,you'll need to invest time and energy in studying the craft.
To truly excel as copywriter, you may even want to consider investing in a copy-writing course that can provide you more comprehensive training.If you'd prefer to get started with a free resource,this blog is designed to get you up and running with the basics of writing great copy.
Ready to get started?
Let take a peek behind the curtain, and discover the real "secrets" to improving your copy-writing skills as a content marketer.
Don't Read This, or the Kitty Gets It
by Brian Clark
Poor, Fluffy.I asked you not to do this, and you've gone and broken the rules.
Thing's don't look good for this cute little kitten I've taken hostage in case my demands were not met. She is awfully sweet, though.
we'll just have to wait until later on in the chapter to decide the fate of Fluffy.
But first, we really do need to discuss the ultimate goal of Good copy-writing.
Stick with me and I'll go easy on the cat.Deal?
Let's get started. What is the primary purpose of any piece of writing that you put out online-- whether a blog post, a networking email,a sales letter or a tutorial?
For starters, to get what you've written read, right?
Makes sense.
So, what's the primary purpose of your headline, your graphics, your fonts, and every other part of the content?
The simple,Surprising answer is....
To get the first sentence read.
This may seem somewhat simplistic to you, or maybe even confusing.
I came across this way of looking at copy-writing later in my studies. I had spent plenty of time trying to master the art of writing a perfect headline, or properly conveying product benefits, or learning how to craft a compelling call to action.
But it all came together for me when legendary copywriter and direct marketer Joe Sugarman shared his secret for becoming a great copy-writer:
Every elements of copy has just one purpose - to get the first sentence read.
In his seminars, Sugarman would quiz his students on the purpose of various copy elements: the graphics, the sub-headlines, etc. Why are they important?
"what is the purpose of a headline?" Sugarman would ask.
Every time the student started with some complicated, jargon-filled explanation, he would cut them off.
The purpose is to get the first sentence read." he would counter.
"And the purpose of the first sentence is to get the second sentence read,"he continued.
And so on, down a slippery slide that leads to your offer and the sale.
This is an extremely valuable way to go about structuring any writing, and it's crucial to writing intended to persuade or sell. Many times we find ourselves so eager to arrive at our conclusion that we forget that the essence of making a persuasive point (or causing any action) is how we get there.
thanks for reading this blog tomorrow I will be posting the step by step method to write a compiling words and go in depth. please up vote share and comment. and if you don't want to miss my daily post follow me.
