Hahaha, this online festival seems a bit commercial (with merchandise selling feature) and entertainment (with the artists cooking food). The video call interviews is a cool one.

In my little country the Netherlands we have every weekend one or more online festivals. Mostly electronic music, but last weekend also one with more the pop artists from the country, mixed with electronics. The first online one earlier this year, created something nice: They allowed to order drinks which subsequently would be delivered to your home asap, they worked together with one of the vodka brands to do so. That festival had three streams in parallel, so you had to decide which one to check (my post about this one here). That said, most of these organisation keep the recording of the stream online, so always possible to replay. In Germany they have a television channel (ARTE) that also streams music directly to the television station.

NJOY the next one! :)