RE: RE: Just step back ... My own effortless mastery protocol
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RE: Just step back ... My own effortless mastery protocol

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6y

Maybe, it's true, like some artist said, in one video i've discovered recently on internet, that, actually "no one cares about your music" :-)

You have the link of the video? Like to watch it.

Music today and future

Art/Music was there for a long time, maybe as long as humans exists, and will continue to do so. For most of the time, musicians had to perform to earn their money. Since the invention of a medium to store and be able to replay music (the vinyl), musicians got the ability to scale. An whole new industry was born; An industry that is about money, not necessarily about the quality of music. In a free market, the same thing you see as in any other industry. A pyramid is build with the top earners in the top of the pyramid and at the bottom gazillion musicians who want to end up at the top. To end up at the top, for starters the music must be something the mass will - kinda - like. That said, when the basic is good enough for the mass, a whole lot of business tactics needs to be applied to reach the top. This is something many musicians seems to forget. Its not like: I have some good music and upload it to bandcamp or one or more of the crypto based music services and then I get followers, fans and will earn a decent living from it. There is simply way TOO many music on the market, and way TOO many musicians fighting their way to the top of the pyramid. The audience (the mass) are not music fans in the sense they spend a good part of their lives trying to discover new artists, or unknown artists, unless some moderator brings it to them. Moderators are for instance a TV show, the radio DJ, the CD shop, the webshop and to a lesser degree all the newer services like Spotify, Soundcloud and so on having auto select algorithms for those listeners who let those service decide what to hear next. To get the attention of the mass, the latter auto play features are not helping to much. To get to the mass, marketing is key. Being plugged at the radio is key. To get invited for interviews is key. And my opinion is that performing is key. I have several professional musician in my circle of friends, and they all earn their money with performing. All the rest is marketing. Most of them know this and play the game. They pay all sort of people to help them to stay relevant, and when possible to walk the steps up in the pyramid. Amongst others, they pay for a well written and maintained website, they pay social media experts, they pay bookers, they pay managers, they pay labels to release and promote their works and they pay with their own free time to contribute to all these activities to provide the support where needed.

All of this will not change with the emerging of self-service music sell platforms.