What I do admire is her ability to spin her social media appeal into a brand and I think there is actually a lot to learn from that for many people, even on a platform like this.

Same here! On all notes in this comment! Narrowing down to musicians using blockchain based service to earn a bit of money, most of them dont get it. They think they can earn a living by directly 'selling' their music to the end user. Most of them spit on Spotify and all. But they dont understand what is required to get noticed by large enough public to be able to earn a decent living. Even in real life, I know a few artists having a super pure look in the sense they dont want to do any social media, they spit on it, they say: "people should hear my music and will understand the quality of it, and that shall be enough for promoters to book me". For a decade or more I'm telling them: You have to play the marketing game, social media and all. They never really did, and their gigs dried up from multiple every weekend more than a decade ago, to almost zero today.