Guarani- GUA ICO is a design token, an architecture, an urban related ICO.
Running away from the patronage, government subsidy, or corporate private clientèle, I find ICO an interesting alternative to raise funds and associate with it my ability to design as an incentive to my creative flair to manifest.
Guarani – GUA ICO aims to raise in it's first 12 years cycle US$100 million, as to initiate
Opa! (Optical Perspective Architecture – our architecture practice), it's - Urban Interventions - sustainable design activities, a circuit design for Brazil - 68 cities and Uk - 16 cities.
The less informed mighty argue that a US$100 million is a massive amount for an unknown ICO , but that's our proposition, part of our milestones and the reason this post has been written/published.
In the late 1950's post II World War, The United States of America become as we know today synonymous of abundance, wealth and modernity.
Prosperous, open minded, USA did portrait the idea of a place to be, what end up to become 'An American Dream' which many uses as a sarcastically attribute to ambitious initiatives these days.
At this time the automotive industry begins it's proliferation to the 'masses' and car manufacturing were simply a commodity which with it's increasing sales would only rise to positions we are unable to imagine today, bringing enormous, big 'fat' profit to its manufacturers, making many US citizens billionaires.
Companies like Ford, Volkswagen, General Motors were the first to 'cash in' massively from this new phenomena, from this new trend and their project investments, these companies incentives seems not to be a monetary problem.
It was no different for all of them specially for GM General Motors.
GM has a tradition of being a company who invest in research and towards employees well being – the concept of the company as an extension of the family - which as a company director myself question you if at that prolific time employment ownership was part of the employment benefits bonus, the wealth of the automobile industry working force would definitely be much better distribute. However this is not the reason of the writing of this article/post.
Back in the early 1950's, General Motors invested the same US$100 million that Guarani - GUA aim to raise through an ICO today, I mean back over 60 years ago, General Motors invested the amount of US$ 100 million to
The GM Technical Center facility design in Warren, Michigan.
The campus has been the center of the company's engineering research & development since its inauguration in 1956.
A 600 acres of architecture geniuses for the automobile Giant research, is a spot that is considered one of the great architecture masterpieces of the modern design.
As we at Guarani-GUA are completely aware that we are unable to change the world, we are definitely sure we can make a contribution, a proactive one by the use of the blockchain and the amazing code capabilities of an ICO.
I do wonder in the 1950's of the prosperous, wealth USA, how would be the circumstance of places like Mumbay - India, or Bangladesh, Somalia, Zimbabwe, the Philippines, etc, etc, etc