Fortunately, or unfortunately, there is not yet a technology that reads the minds of customers. But there are methods that help to build an effective model of customer behavior. If you know about them, then there is no problem for you to sell.
Buyer behavior prediction models help to tell customers what they want to hear. But there is a basic model that marketers and businessmen particularly like to use. It helps to increase sales.
It has 4 components: marketer or businessman, marketing factors, consumer consciousness and the consumer himself. However, the difficulty is that the work is carried out not with the consciousness of the buyer directly, but with what is called a " black box of the buyer's consciousness ". Therefore, there will be no special reliability.
The essence of this classical model is that the marketer, using the rules and factors of marketing (product, price, methods of stimulation and promotion), affects the buyer. The only drawback is the unpredictable result.
Leading companies do not build marketing on this model. After all, who will be satisfied with the unexplored "black box of consciousness of the buyer"? And whoever unravels it will have answers to all questions. In fact, he will create an absolute model of customer behavior and a new world economy.
But as long as this mystery remains unsolved, noomarketing comes to help classical marketing. It is built on the deeper principles and foundations of the modern generation of marketing. If classical method has a material approach to sales organization, so noomarketing offers an ideal approach to sales organization. It provides an opportunity to find a solution to the problem of this mysterious black box of the buyer's consciousness.
A special step in the development of the market was a change of the basis, when the consumer was sidelined, giving way to the idea. So, all the world's leading companies use the model of the buyer's command, using the idea. Many researches claim that the secret of a black box of consciousness of the buyer is a set of the ideas introduced into it. And the nature of their creation can be different: nature, body, parents, school, university, communication with friends and so on. Thus, the black box is not so black. It is only necessary to solve the ideas that are implemented in the buyers.
Now we can highlight the following elements of behavior: the businessman or marketer, the marketing factors corresponding to the implemented ideas, the "white box of buyer's consciousness" and, actually, the buyer himself. It is this formula that will become your assistant.
