Advertising involves the sharing of valuable information about brands to their final and targeted audience which are the consumers. Since the digitalization realm took over, information about contents have been shared through a whole number of means. Brands no longer focus on one particular method to get their content to the required audience, now they can go through other social nodes who are mostly recognized as media networks to disseminate their data.
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The informations are now shared through these interactive networks called social media and the consumers targeted beings interacting about the information shared in an interesting peer to peer manner. For instance, when a content or data is shared through Twitter, millions of users around the universe will view it and then drop their views on the content and others can either retweet the data or comment on their own thoughts or apparent experience with the information. This favours the social media platforms significantly but the brands and the publishes of those information, end up with little or nothing to gain in the long run. The platforms for a start are not programmed to give performance incentives to those that publish the content and eventually disrupts the value flow of the content. These platforms are primarily called Dark Socials.
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This puts the consumers at such an advantage that even after actively being involved in interaction about the contents, they still could not be able to get a connection to the original creators of these contests. This can lead to inefficiency of consumer feedback and expensive campaign programs to get through to the sources. It now begs the question as to how to properly establish this linking factor between content publishers, brands and consumers. The MEDIA Protocol Network is working to develop such ground for interaction activity.
MEDIA PROTOCOL
The MEDIA Protocol platform is an open access architecture to a multiple economy based relationship between publishers, brands and consumers to properly share and incentivize the value of their content. This will allow consumers privy access to the content publishers and their valuable contents. The publishers and creators will in return study the behaviour of the consumers in relation to how they interact with their contents.
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MEDIA PROTOCOL WORK FLOW
In order to establish this said relationship, the MEDIA Protocol platform operates in the following manner:
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The Brands, for instance a cosmetic company, will subscribe for space on the MEDIA Protocol network for the targeted advert to a particular audience using the blockchain technology for its records. This content are usually submitted on Url form just like it's done on the internet.
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When one of the targeted audiences say a housewife who wants to improve on her complexion and general looks seeks it out from the blockchain, she is able to give her own interaction on the product specifications and how it may relate to her. By doing this, she will earn tokens called MEDIA Protocol Tokens MPT from the publisher for her activities and feedback while the publisher now gains insight on the human activity on his product without having to pay for the data through third party centralized Dark Socials and is assured that with the positive feedback, more users will buy the product. Both the housewife and the cosmetic company are happy with their outcomes.
MEDIA PROTOCOL ECOSYSTEM
The CryptoCatnip App
In order to deliver an effective and user friendly platform, the MEDIA Protocol network is building a prototype application that can help in the seperation of news on the blockchain. The application will be equipped with a machine learning algorithm that will enable it to phase through different levels of recommendations to targeted consumers. The app will be compatible with Android and IOs devices and will be the base for the development of other third party applications for content interactions.
Publisher And Analytics Tools
The MEDIA Protocol platform provides analysis tools for the publishers who wishes to project through their platform. The tools are basic in such a way that even non technical users can be able to do it successfully. The publishers usually suit their works in traditional URL form to the blockchain. The functions of the publisher tools will allow the users to align appropriate rewards with MPT tokens using a web 3 based wallet. The second function will provide an analysis of the several URLs that are available for promotion and reward for the platform.
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The Analytics tools on the other hand allows publishers to monitor where their URL based links are projected by encoding it with a MEDIA Protocol link that will make it impossible to be displayed on the Dark Social platforms.
SDKs For Developers and Third Party DApps
The MEDIA Protocol platforms also rolls out sufficient SDKs for developers to be able to integrate the CryptoCatnip technology to their own to sufficiently develop their own apps without having to start drawing the codes involved.
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This helps developers that want to invest in third party applications that can effectively work with the MEDIA Protocol network in its content projections.
Smart Contract Enabled Documentation
The reward system protocol of the MEDIA Protocol network using its ERC 20 compliance token named MEDIA Protocol Token is based on self executing smart contracts. This means that publishers do not have to draft this payments manually. The model of the platform is based on the Ethereum network and allows for proper token exchange with other cryptocurrencies.
TOKEN CIRCULATION
The MEDIA Protocol platform allows a two way method for token interaction between the publishers and the final content consumers. The affiliated applications can also have an opportunity to partake in the token distribution for the transactions that they help to undertake. The publishers rewards users for the manner they relate with their content through written reward economy backed by the smart contract. This allows the publisher to be able to tell the number of contents that was reviewed by the consumers.
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The Content Distribution networks with MEDIA Protocol support can also earn their own tokens by getting a percentage of the transaction values undertaken by them and as well get rewarded by the brands or promoters based on users that viewed their content through their platform.
CONCLUSION
The rate at which content are being shared on the internet is increasing daily due to digitalization revolution. So many products are being marketed o lone without proper feedbacks to the manufacturers due to lack of basic customer and producer communications. The MEDIA Protocol platform solves the problem in a way that benefits everybody and hence create an effective process of content transition.
