What does "Big Data" really mean to us? We have just begun the "data revolution" that will touch every business and every life on the planet and it is something that cannot be ignored. Here are the facts that exist to paint a realistic picture of Big Data.
Understanding Big Data
Big Data is a new style or a new tendency to interpret and analyze or process data that has or has not been structurally organized in very large quantities or on a very large scale that is stored in software or hardware and will continue to grow along with its use.
For example in one day 1 billion people use facebook and the average facebook user sends 31 million messages and more than a decade ago such amount of data could not be handled by conventional database technology and engines.
Big Data User and Contribution
This is one of the most surprising facts about who the users and creators of Big Data are as mentioned above there is a large amount of data generated every day and most of the data from our daily activities consciously or unconsciously for an activity, such as searching on Google Search, posting on Facebook, Tweeting by active user activity and data generated by passive user behavior, such as, the duration of users reading certain online articles or offline data collection such as surveys and we are all part of contributors, creators, processors and users of Big Data.
Very Useful for Business or Business
Now business players are extracting insights from their users and customers in a more comprehensive and interactive way, instead of traditional means like telephone surveys. Among the most interesting facts about big data is that many companies are now implementing “Big Data” as support for their core business.
For example Google can and has adjusted search result recommendations based on user habits and other information and Google will also know what ads to show so users will feel less bothered, and the marketing benefits can be maximized.
Big Data is also being used by luxury brands such as PRADA to install RFID scanners in fitting rooms, as part of their “smart fitting room” projects, to pinpoint trends that apparel designers and retailers can use to increase sales.
Many Governments Also Use
One of the most important facts about big data is that it plays an important role in government because it can be able to know the opinions and demands of citizens (provided the government can listen well) and see trends comprehensively in public views and demographic information. The government also uses it for various aspects of the city's daily operations.
Another example of one of the most important facts about big data is that it could play an important role in Obama's US presidential election campaign, more than 1,000 paid staff worked on the campaign, 2.2 million volunteers and a total of more than 100 data analyzers who run more than 66,000 computer simulations every year. day. The idea is to get data relating to everything that happens during the campaign to measure everything that comes up.
Big Data Isn't Just About Business
The London Olympic Authority uses Big Data to effectively improve traffic conditions. During the Olympics, each driver spends an average of 3 days dealing with traffic jams, and Transport for London shows that an average of 300 traffic-related accidents will occur each day. They combined the Olympic Route Network and Split Cycle Offset Optimization Technique, to monitor traffic flow, and to optimize it by controlling red light duration.
Big Data for the World of Health
Players in the healthcare world are already able to connect large amounts of data from genomics and other research more quickly, this aims to help understand more about disease and drug interactions and this and is also very helpful in research, drug development such as being able to make drugs more effective. effective so that it can be quickly produced so that it can be used for medical purposes.
With Big Data, clinicians will be able to assess and evaluate therapeutic effectiveness so as to match patients with appropriate clinical trials, spread development and approval of new drugs and highlight cost-effective therapies.
Big Data to Fight Disease
One of the greatest facts about Big Data is that it can be used to better understand human mobility during a pandemic and to build realistic models of how infectious diseases spread and also to describe the impact of government interventions on the spread of a pandemic.
Governments can use big data to model in real time how public policy measures affect mobility flows and disease infection rates. The epidemic can be fought on a global scale, its effectiveness has proven to be high in the case of Ebola. Google Flu Trends implements data analytics to predict the spread of the flu, so prevention can be done ahead of time.
Big Data for Justice
"Justice Through Big Data?" In fact Big Data can be used in crime prevention, crime detection and national security with predictable crime patterns (though it raises various ethical issues) and Big Data is a great weapon against fraud because transactions can be monitored and can detect anomalous events more efficiently. and accurate. Transparency of transactions is one result of the use of Big Data.
Grow Faster Every Day
The increasing popularity and applications of the Internet, personal computers and related technologies brought about a massive increase in the amount of data created, the amount of Internet data has increased exponentially, from 2005 to 2012 it has increased by 1.696% and this increase is likely to accelerate in the near future due to increasing popularity of the Internet, social media, personal computers and mobile devices. The big data industry is expected to grow from US$10.2 billion in 2013 to approximately US$54.3 billion in 2017. The big data revolution brings with it a variety of pros and cons, and is something that, obviously, none of us can close. eye.
The Dark Side of Big Data
There are various drawbacks to implementing Big Data and one of the less concentrated facts about this one is about privacy which will be more difficult to protect because traditional legal and technical mechanisms don't work. Datasets may contain sensitive information including personally identifiable and information about income, habits and preferences which may be exploited because it means huge profits for those with Big Data.
In addition Big Data will be implemented in sectors including finance and medical, financial information about individuals and medical records, which many people don't like to know about other people and this will be a high priority target for hackers. Big data can also be used as a tool for surveillance that violates individual privacy and rights.
On the other hand, in the era of big data, the challenge is to maintain the will of human rights and finally, more people will be unemployed because machines that process Big Data will be smarter to extract insights, work that is conventional and cannot be done by humans. There are huge losses that can be foreseen In the financial and business sectors since marketing analysis can now be done by machines and even stock prices can be predicted too, we can easily imagine a lot of jobs in the marketing and investment bank departments will be lost due to the advent of this revolution.
