A very useful to elaborate on motivational speech topics. When professor Alan Monroe designed this sequence in the thirties of the previous century he uses elements of the psychology of persuasion.
Step #1 – Attention
Get the attention of your public. State the importance of your specific angle of approach. List the main benefits to arouse interest.
Step #2 – Need
State the need for change. Show why it should concern them. Relate the issue or problem to the values, attitudes, interests and needs of the listeners.
Step #3 – Satisfaction
Satisfy their needs. Provide the details and interesting facts. Show how your solution works.
Step #4 – Visualization
Visualize the benefits. That is the heart of the message. Illustrate them with examples, anecdotes, comparisons, statistics, definitions and visual aids. Show successful implementation in other organizations. Tell your public what’s in it for them.
Step #5 – Call to Action
Call to action. Show them what to do to implement your plan.