Who is the target audience for this?

That last question is the one that intrigues me the most.

This what we think about the target market of the Tesla Roadster really is.

Yes, of course this is about PR, and it worked. Look, I'm even writing about it, and I've tried to stay away from political things for months. But there's something in the back of my mind that I can't scratch.

On a more serious note, yes you are right, this is merely about PR and free advertising.