I am assuming they are doing this in order to earn more from their ad revenue, no? Are we sure we want to go down a path that may start cutting off their ad revenue? If they are not able to make enough via advertising, they will have to start selling more and more steem to make payroll, which will drive steem prices lower, and eventually they will probably have to lay off the developers if prices drop far enough, which wouldn't technically kill steem, but it would be pretty terrible for steemit going foward in terms of development. Is this something really worth pursuing or should we be trying to help steemit.com earn as much as possible from ad revenue and HOPE they eventually set up a way to distribute that back to creators as the site and revenue grows.