Free to Download - COMMERCIAL PHOTOGRAPHY HANDBOOK BUSINESS TECHNIQUES
FOR PROFESSIONAL DIGITAL TECHNIQUES FOR PROFESSIONAL DIGITAL PHOTOGRAPHERS. - Free to Download
"One out of every ten new businesses will survive after five years. And the rules are simple: there are no rules, because no one can predict what the future will hold. But there are general principles and steps you can take to ensure that your business will be one of the exceptions to the statistics. The first is to make sure that your products (your images and the way you package them) fit the markets in which you are trying to sell them. Second, you must find ways to expose your products to the customers who have the money and the desire to buy them. In order to do that you need to differentiate your offerings front those of your competitors and be able to couch the differentiators as benefits and advantages for your intended customers. Finally, you have to make good financial decisions and understand the real value of your work to clients in order to maximize your profits and minimize your overall expenses." Kirk Tuck
FREE TO DOWNLOAD > OPEN SOURCE
by Digital Photography - Published February 2, 2000 - Ppi 300
Language English - Collection opensource
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